How We Deliver the Right Leads – and Keep Improving With Every List
Intake
First, we ask questions – trying to learn all we can about your business.
What do you sell? Who are your best customers? Your main competitors?
Who aren’t you selling that you think you should be?
Which outbound channels do you use? What’s the ROI? What else do we need to know to help you get more of the right customers
Research
Searching our own database is just the beginning. Deep research means scouring the web for additional clues.
What’s happening in your industry? What’s your competition up to? Which customers are sending signals that they’re ready to buy? Or will be soon? Any trigger events happening that you should jump on?
The opportunities are everywhere. It’s our job to find them.
Build
We create lists with one goal in mind – to help you reach the right contacts at companies that buy what you sell. We pull contacts from our existing database, and even find new ones, as needed.
And unlike most companies, we don’t just focus on “decision-makers”. Our research shows that more than 75% of B2B marketing success starts with “rock-movers” and “influencers” — the people at every company that get things done (No offense to you decision-makers).
Analyze
Delivering better leads is an ongoing process. We have to know what’s working – and what isn’t. That’s why we urge you to share your campaign results with us.
We use deep data analysis (much more than simple opens and clicks) to truly understand your results, develop testing strategies, and plan iterations.
Data is much more than contacts and their details. Your marketing data holds the key to better ROI.
Iterate
Are certain types of companies responding better than others? Certain industries? Which job titles are most interested? Which locations? Are some triggers working better than others?
Discovering and reacting to these and other trends lets us improve your results with each round of lists. It’s simple. Give you more of what’s working — identify and improve what isn’t.